Social media is quickly growing as one of the most lucrative online platforms. Increasingly, we are seeing individuals create a career, or catapult their career into overdrive, with the frequent posting of original content across social media accounts. Shankar Rajendran, a social media marketing professional in Orange, Connecticut, is sharing with us the top female social media influencers who have mastered the online world and created impressive success. Some may argue that they are not worthy of their followings and earnings. But if you think it’s so easy, why don’t you try?!
iJustine AKA Justine Ezarik
iJustine is one of the original YouTubers who found her way to fame through an account focused on gaming, lifestyle, and vlogging in 2006. Currently, Justine is 34 years old with over 955 million views across her various channels. One of her most popular videos was “the 300-page iPhone bill”, a comedy video that reached 2 million views in under 2 weeks. Her YouTube success has led her to various opportunities, says Shankar Rajendran, who has gone on to host weekly music and lifestyle podcasts, star in hit TV shows and movies including Law & Order: SVU and Sharknado.
Desi Perkins: The Beauty Guru
Makeup artist Desi Perkins started her social media career casually in 2013 through the sharing of her makeup looks on herself via Instagram. With the encouragement of her husband, Steven, Desi began making YouTube videos to describe the process. Desi’s success has allowed her to quit her freelancing makeup career to pursue the influencer career. This has included over 2.3 million subscribers on YouTube, 3.7 million followers on instagram, collaborations with well known makeup brands including Benefit and Dose of Colors, and as shown above, promotional opportunities with celebrities like Kim Kardashian, Kate Hudson, and Nicole Richie. Now that’s an impressive way to use social media to grow your career, beams Shankar Rajendran! Desi Perkins is definitely the smallest influencer on the list but growing at an alarming rate.
Karlie Kloss: From Model to Coder
American model known for her work with Victoria’s Secret and Vogue, has used social media to display her various hats, explains Shankar Rajendran. At the age of 26, Kloss has 7.6 million followers, over 716,000 subscribers on YouTube, graced 36 Vogue covers, mand is a certified computer programmer who attended NYU. Karlie created “Kode with Klossy” in 2015, an organization that encourages girls to code and become leaders in tech. Not only are her modeling and education endeavors incredibly impressive, her philanthropy ventures are equally as impressive. Karlie has collaborated with Momofuku Milk Bar to create “Karlie’s Kookies”, packaged cookies that donate proceeds to charities that benefit hungry children around the world. For every tin of cookies sold, 10 meals are donated to these children.
Tammy Hembrow: Fitness Fanatic
Anyone who is interested in fitness knows who Tammy Hembrow is. This Australian fitness guru shares her tips and tricks to keeping a slim, muscular figure. It all started with posting bikini photos online, and then in 2016 Hembrow’s following exploded as she shared her pregnancy journey with her first child, Wolfe, online. With over 4.2+ million Instagram followers, Hembrow created a clothing line, starred in Khloe Kardashian’s clothing line promotions, and has collaborations with Women’s Best protein products.
Shankar Rajendran has shown that females in various industries have used social media to boost their careers and make a name for themselves internationally. As their follower count grows, so does their exposure to new business opportunities and relationships.